We developed a professional brand identity and a user-friendly website for CJN Consulting, capturing their expertise in consulting with a clean, approachable aesthetic.
CJN Consulting is a US-based executive coaching and strategy firm supporting C-suite leaders across the nonprofit and social impact sectors. We helped founder Cheryl Hodgson create a brand identity that balances professionalism with warmth — making complex thinking feel clear, confident, and personal.
CJN works at the highest levels of leadership — but the brand needed to feel grounded and human. We crafted a refined identity that communicates trust and clarity, with thoughtful typography and a calm, contemporary aesthetic.
Designed to Scale
We delivered a full brand suite, including logomarks, color palette, typography system, social templates, and a custom-built 11-page website with a gated client portal and content hub — designed for clarity and future growth.
Quiet Confidence
Color and layout choices leaned into soft purples, terracotta accents, and clean space — combining a professional edge with a feminine, modern tone. Everything was intentional: no fluff, just focus.
We helped refine the tone of voice across both brands — clear, grounded, and reflective. It speaks directly to high-performing leaders who are ready to slow down, zoom out, and lead with intention.
A Voice That Builds Trust
Notes From the Studio
“This project was all about balance — bold yet gentle, intellectual but never cold. Cheryl is such a strong, visionary leader. Our job was to build a brand that matched that depth —
and gave her room to grow.”
Ready to Create Something Extraordinary?
If you’d like to see more examples or discuss how we can bring your vision to life, Book a Discovery Call and let’s get started!