It includes a moodboard phase where we present you with a document full of logos, colour schemes, typography & references that inspire the brand. We then ask you to tick & cross the designs that you like & dislike, to refine the aesthetic down.
Then once we’ve approved the moodboard, it is then used as a blueprint to create your three brand routes. Three different logos, logotypes, colour schemes & typography, so that you explore some different approaches and ideas within the process. The outcome of this process is three strong routes, where you can choose which best fits your brand’s needs.
This favourite route, can then be tweaked, if need be to make sure it’s entirely perfect for you. We can edit colours, tweak typography, amend icons & generally polish off the design.
At this point, once approved by yourself, all of your files are exported in high quality definition in all files types, alongside a brand overview (a one page brand guidelines). These files are presented to you via a Google Drive link, where they are good to use wherever you need them, on websites, business collateral or for social media.
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